Product design & strategy · Zillow
Hi there 🖤 I'm Andrea, an AI-native product designer and leader. I turn ambiguous, high-stakes problems into effective strategy, clearly defined systems, and experiences that millions of people love and trust.
Selected work
AI powered product & strategy
Favorites Near-term Vision
A 6-week vision sprint leading a team of 4, focused on turning Favorites from a static bookmark into a collaborative decision engine. This ambiguous problem space became a SLT-endorsed roadmap using OOUX to create alignment in the technical side and AI to explore rich prototypes and de-risk the solutions. Surface metrics: 35M visits per month, 1B + saves per year.
Design systems at scale
Property Card Redesign
Redesigning Zillow's most viewed surface (1.5B+ views a year) and the first impression of any home. The Property Card Redesign went way past the pixels to become an information hierarchy plan, a personalized, journey based surface, AI and multimedia augmented, and a part of every platform's design system. Accompanied by 30-pages governance and principles documentation that earned C-suite buy-in.
Shipped AI product
AskZ LLM Beta
Zillow's first conversational AI launch — and I was lucky enough to be the designer! In addition to the chat UI, I spent time training the model and leveraging my fair housing expertise to do some "red teaming". This successful BETA laid the foundation for what is today's Zillow AI Mode and spawned the open source, Fair Housing Classifier.
Shipped product & strategy
Shared Collections & Multiplayer Strategy
Design lead for the work stream dedicated to getting shoppers, their partners and their professionals using Zillow together. The strategy outlined important problems to solve, and the design recommended MVP, Shared Collections, was launched and has driven 500,000 new account activations from connected invites alone, with ongoing investment into 2027.